What Notionovus Is All About

There are times when people choose a noble goal over a profit motive. These times often follow an occasion of hardship or an epiphany related to lifestyle choices.

To be socially responsible always seems to require us to take it on the chin, to leave some money on the table. So often a social good is pitted in a life or death struggle against maintaining profitability.

I feel that socially responsible causes that fail to embrace, or at least acknowledge the need of business to financially survive score only ephemeral victories. To truly help a cause, the most significant achievement is to link its success to the success of the businesses affected.